Just today I saw another "Fair & Lovely" ad. A pretty face who is already fairer than an albino wants to win a dance competition. So what does she do?? Nopes, not practice dancing. She applies Fair & Lovely and in 28 days her "skin ki nikhar" has won her the competition. How thrilling no? After watching this one minute clip of what can only be compared to horse crap (which is quite frankly an insult to horse crap) I felt like yelling out "WTF!!" with window shattering intensity. I couldn't however as my plans were disrupted by the presence of my family. But anyways, I was truly aghast with the Indian obsession of being "gora".

Every sunday's matrimonial is filled only with ads for grooms for "fair" brides. Makes you wonder why the "not-so-fair" don't look for grooms. What is it with our fair fixation?? We stare at American and British blondes when they walk our streets but run for cover if we happen to spot a Nigerian or a Kenyan. We buy more Fair & Lovely than we probably buy toothpaste. We associate being dark with being ugly. But why??

On the other side of the planets the original goras spend millions getting a tan to look darker. Haven't we Indians ever heard of the phrase "tall, dark and handsome"?? Aren't Kajol and Bipasha Basu ambassadors of the cause that dark can be gorgeous too?? When are we going to wake and stop trying to whitewash ourselves (quite literally). Can't we be happy with the way God made us?


Great as usual . And we call the whites racists ! I bet if there was a raspies for ad's Fair n Lovely would fill all the top 5 slots !

September 10, 2007 at 5:07 AM  

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