Yup... its that time of the year again. The day of days these days is around the corner. It's Feb 14th in a couple of days. The day many look forward to as it is a day they can spend coochy coing the one they love, or maybe get a nice swanky evening out and a expensive gift from the cutie they have been seeing, or maybe just get to lay the hottie whose conversation they've had to endure for all those days just to get her into bed. Then there are others who dread it because it just reminds them that they have no one to spend it with or may be all that excess red, mush and chocolates around every corner is enough to make them hurl. I, fortunately and/or unfortunately, belong to the second camp.

Don't get me wrong. I'm not one those proponents that all relationships are destined to fail or that love is a waste of time. Neither am I part of the RSS or Shiv Sena who advocates that Valentine's day is a "western" evil. I , however, will agree.... it is an "evil". Its not religious, cultural or political.. it is just pure and simple commercial "evil" and it highlights the gullibility of people and the immense talents of those marketing guys sitting in the offices of every card maker, chocolate confectionery, florists, night club owner, music station, restaurant chain and.. well.. everybody else. I'm fairly sure that even makers of fertilizers, industrial strength steel and paint thinner somehow profit from the annual marketing phenomenon on Feb the 14th.

I remember when Valentine's day used to be an affair of just giving a simple card and may be a simple dinner out when I was in school. Now we have Microsoft urging girls to buy their boyfriends a Xbox. Canon urging lovers to gift each other SLR cameras. Five star hotels trying to convince you why spending half your monthly salary at their disc is the best way to spend the annual festival of love.

Is it really love when you have to convince your mate that you love them only if you give them something on Valentine's? Is it romance when your partner promises you sexual ecstasy only if you give the night out of their lives? Aren't there enough saturdays in a year to go out partying? Do you only have one day in the year to show someone you love them? What happened to the other 364 days in the year? What happened to giving gifts for no apparent reason? And if you are that desperate to get laid I'm sure in today's horny times hiring a call girl would be a more economical option. When will people realise that Feb 14th is no more the day to remember your loved ones. It is a well orchestrated and choreographed event managed by people in boardrooms and offices and the only love I can see is the love these businesses have for what's in your wallet.

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